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yield management 【經濟學】收益調控〔指根據各種市場因素不斷調整產品價格的...

yield point

The two - day workshop on yield management is jointly organized by the center of hospitality and real estate research of the chinese university of hong kong s school of hotel and tourism management , hotel controllers and accountants association of hong kong and skal international hong kong and is co - sponsored by the marco polo hongkong hotel and mandarin oriental hong kong . the workshop was conducted by 是次工作坊由香港中文大學酒店及旅游管理學院的酒店、旅游及不動產研究中心、酒店財務總監及會計主任公會(香港) ( hotelcontrollersandaccountantsassociationofhongkong )和香港順風會聯合主辦,并得到馬可孛羅香港酒店和香港文華東方酒店共同贊助。

The thesis is composed of 4 chapters . in the first chapter , we introduce the process of the development of yield management , the background of its origination , its definition and qualification 本文在結構上分為四章:第一章是收益管理的概述,介紹了收益管理的產生和發展、收益管理的定義、適用條件、飯店業收益管理等內容。

In developed countries , yield management has been used quite extensively in airline and hotel industries , the china hotel industries has been slow in adopting this flexible revenue management technique 在發達國家收益管理理論已經被廣泛地應用于航空業和飯店業,中國的飯店業對收益管理卻知之甚少。

This thesis studies and analyzes the yield management theory systematically . the thesis aims to make an introduction of yield management and try to apply it to china hotel industries 本文對收益管理理論作了系統化的整理和研究,同時也對收益管理理論的引入問題作了一些初步的探討。

Although only two decades old , the discipline of yield management is suddenly taking the business world by storm 盡管僅僅二十幾年的歷史,收益管理的原則迅速地被全球眾多行業應用。

Yield management / revenue management originates from us airline industry in the end of 1970s 收益管理又稱收入管理,二十世紀七十年代末起源于美國航空業。